Noelle, an experiential hotel operated by Dallas-based Makeready and owned by Ohio-based Rockbridge, has announced its transition to independence after operating under Marriott's Tribute Portfolio since its opening in December 2017. The immersive property, located in the heart of downtown with its back to Printer's Alley, will offer a fresh lineup of specialty curated activations, amenities and partnerships to further establish its mark as a creative gathering place with deep connections to artists and makers.