Native Programmatic Advertising Takes Marketers To The Heart

The conversation about brand versus demand marketing needs to change. Brands can’t rely on investing at the top and the bottom of the funnel and hope that everything connects. Here, we look at why marketers need to take control of the middle of the funnel to drive value.

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London , City Of , United Kingdom , John Wanamaker , Dan Lezcano , Martijn Scheijbeler , Ravleen Beeston , Microsoft Audience Network , Microsoft Advertising , Digital Advertising , Digital Marketing , Full Funnel Marketing , Rand Strategy , Programmatic , Reative Works ,