– launching across TV and digital in Canada in November before rolling out to other markets including the US, UK, China, Taiwan and Hong Kong – builds on the brand’s mindset of ‘originality’ that has seen The Glenlivet breaking traditions to set new standards in whisky since 1824. While the Original By Tradition launch film took viewers on a journey through the brand’s pioneering heritage, the new instalment ups the ante with an even bolder and more visually dramatic film which takes viewers on a journey with founder and true original, George Smith, as he follows the legacy of his life’s work – his The Glenlivet single malt – through to today.