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The Glenlivet breaks whisky conventions with exotic pop-up

The experience aims to challenge traditional whisky stereotypes. ....

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'Half an ad' takes Ballantine's low-alcohol messaging into the void

Video
Scotch whisky brand Ballantine’s is promoting a new low-alcohol variant of the tipple in literal fashion with ‘Half the alcohol, all the character’.
Ballantine’s Light is just 20% alcohol by volume, half the levels found in the full-blooded Ballantine’s – a fact conveyed using a unique split-screen filming technique for a new TV campaign.
No half measures
Taking the half messaging and running with it, Crispin Porter Bogusky London has taken the concept to heart by filming ‘half an ad’, with the unfilmed void serving as a black hole for unsuspecting actors to fall into.
Broadcast in Spain, the campaign includes three playful spots which show that even with reduced screen real estate you don’t have to do anything by halves. ....

City Of , United Kingdom , Josh Mccarthy , Crispin Porter Bogusky , Crispin Porter Bogusky London , Stay True , Health Amp Wellness , நகரம் ஆஃப் , ஒன்றுபட்டது கிஂக்டம் , ஜோஷ் ம்க்கார்தீ , மிருதுவான போர்டர் போலிஸ்கி , மிருதுவான போர்டர் போலிஸ்கி லண்டன் ,

How do you solve a problem like... gender stereotypes in advertising?

By Sam Bradley-23 February 2021 08:30am
We asked the industry what they’re doing to tackle gender stereotypes
Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.
This week, we’re looking at gender stereotypes in advertising. While we’ve heard a lot about attempts by advertisers to abandon the use of gender stereotypes entirely, such as the Unstereotype Alliance, this cause is far bigger than a single scheme or campaign.
So, we asked the industry – from activists to strategists, creatives to chief executives and media owners to data scientists – what actions their organizations have been taking lately to tackle the use of gendered stereotypes. ....

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WhiskyIntelligence.com » Blog Archive » NEW THE GLENLIVET FILM SMASHES CONVENTIONS OF THE PAST TO FORGE A NEW PATH IN THE SCOTCH WHISKY CATEGORY – Scotch Whisky News - whisky industry press releases, newsletters, events, tasting notes, bottlings and comments.

– launching across TV and digital in Canada in November before rolling out to other markets including the US, UK, China, Taiwan and Hong Kong – builds on the brand’s mindset of ‘originality’ that has seen The Glenlivet breaking traditions to set new standards in whisky since 1824.
While the Original By Tradition launch film took viewers on a journey through the brand’s pioneering heritage, the new instalment ups the ante with an even bolder and more visually dramatic film which takes viewers on a journey with founder and true original, George Smith, as he follows the legacy of his life’s work – his The Glenlivet single malt – through to today. ....

Hong Kong , United Kingdom , City Of , Tom Noakes , Miriam Eceolaza , Crispin Porter Bogusky , George Smith , Original By Tradition Global , Glenlivet Capsule Collection , Old Cognac Cask , Glenlivet Caribbean Reserve , Caribbean Rum , Crispin Porter Bogusky London , Director Tom Noakes , Whisky Intelligence Press Releases Newsletters Events Tasting Notes Bottlings Whiskey Scotch Single Malt North America , ஹாங் காங் , ஒன்றுபட்டது கிஂக்டம் , நகரம் ஆஃப் , டோம் நோக்ஸ் , மிருதுவான போர்டர் போலிஸ்கி , ஜார்ஜ் ஸ்மித் , ஒரிஜிநல் வழங்கியவர் பாரம்பரியம் உலகளாவிய , பழையது காக்னாக் காஸ்ட் , கரீபியன் ரம் , மிருதுவான போர்டர் போலிஸ்கி லண்டன் , இயக்குனர் டோம் நோக்ஸ் ,