The Athletic Launches F1 Coverage
The new vertical aims to cater to rising international interest in the sport.
Source: adweek.com
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The New York Times is Bringing Ads to The Athletic
Earlier this year, The New York Times plunked down big bucks on money-losing sports media outlet The Athletic. Now, like some of the teams profiled...
Source: fool.com
The Athletic adds ads; readers are not pleased
The New York Times bought The Athletic for $550 million in January and is looking for a return on its hefty investment.
Source: poynter.org
The Athletic launches ads, broadening NYT strategy (NYSE:NYT)
The Athletic on Monday launched advertising on its site and app, the next step in parent New York Times' (NYT) move to expand its global ad business."This launch signifies the next step...
Source: seekingalpha.com
Movers and Shakers: BBH, Havas, NYT, McCann, Gay Times, Wonderhood, Zenith and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Source: campaignlive.co.uk