by Alistair Hardaker There are two sources of data on the UK’s companies and sectors, but neither are quite fit for purpose. That’s the view of Alex Craven, Co-Founder and Director of The Data City. As part of the Leeds-based company, Craven and a team of 10 have introduced machine learning to the categorisation of UK businesses in an effort to keep up with the pace of change. "I assumed the government would know what our businesses do, but I was completely wrong,” he told Prolific North. Craven explained that one source of business data, Companies House, categorises businesses by a Standard Industrial Classification or SIC code, which doesn’t allow for firms in emerging industries to properly identify themselves.