Nice-cream pioneer Hakuna Banana, Totes Oats rebrands as Must Love to test broader distribution The co-founders of the fast-growing banana-based Hakuna Banana and oat-milk based Totes Oats nice-cream brands are bringing their better-for-you pints and bars under the new umbrella brand Must Love to better communicate the company’s core values, leverage the individual brands’ successes for collective growth and provide room for future innovation in new categories. Along with the new name, the startup adopted a new look, which co-founders and best friends Mollie Cha and Hannah Hong say will help the product pop on shelf and evoke the products’ taste-appeal for a one-two punch that they hope will drive strong sales as the company expands distribution nationwide and explores new channels.