To revist this article, visit My Profile, then View saved stories. Late last week, Facebook bought full-page ads in the leading national dailies contending that Appleâs new policy, which will require apps running on iOS to allow users to opt out of tracking beginning early next year, will hurt small businesses. The adsâtaken out in The New York Times, The Washington Post, and The Wall Street Journal on December 16âclaim that Facebook is âstanding up to Apple for small businesses,â for whom Appleâs changes will be âdevastating.â With its not-so-subtle implication that Apple doesnât care about lifting up the little guys, the campaign amounts to a mammoth bat-swing at the company, especially in this moment of antitrust inquiry and anti-monopoly reckoning. But while the social media giant is leading us in a seemingly virtuous direction, the reality is quite different. Facebook's contentions that this is bad for small business are most likely self-interested. But they are also plain wrong.