In this photograph taken on March 14, 2015, Muneeb Maayr, co-founder of the site Daraz.pk, gestures during an interview with AFP in Karachi. — AFP In this photograph taken on March 14, 2015, Shayaan Tahir, CEO of Homeshopping.pk, posing at his call centre in Karachi. — AFP In this photograph taken on March 14, 2015, Shayaan Tahir (R), CEO of Homeshopping.pk, speaks to a customer at his call centre in Karachi. — AFP ISLAMABAD: For Shayaan Tahir, it all began when an order he placed on Amazon for a new iPod was rejected because the online giant would not deliver electronics to Pakistan. Frustrated, he decided to take matters into his own hands and founded one of Pakistan's first e-commerce ventures, a sector that today is booming.