Retailers are offering discounts of up to 75% in an attempt to boost sales during end of season sales (EOSS). However, concerns are rising as business levels are still lower than last year. Brands such as Shoppers Stop, Reliance Trends, Lifestyle, Pantaloons, VMART, Max, and Westside have started their sales earlier this year, with a decline in revenue of 5-15% YoY.