Norway Law Will Make Influencers Disclose When Ads Are Edite

Other countries, including the United Kingdom and France, have enforced similar regulations.
Some of Norway's influencers are reacting positively to the news.
A new law in Norway makes it illegal for advertisers and social media influencers to share promotional photos online without disclosing whether the images were retouched, The Hill reported Thursday.
The new law passed in Norway's parliamentary body, Stortinget, with a vote of 72-15 on June 2. It's set to go into effect when the King of Norway decides it should, according to the legislative decree. The law is an amendment to the 2009 Marketing and Control Act.
The law concerns advertisers and people who receive "payment or other benefit" in exchange for their posts, according to W Magazine. It will impact "brands, companies, and influencers' sponsored and gifted posts," and concerns posts on all social media sites.

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