By Edmund Lee April 10, 2021 The Wall Street Journal is a rarity in 21st-century media: a newspaper that makes money. A lot of money. But at a time when the U.S. population is growing more racially diverse, older white men still make up the largest chunk of its readership, with retirees a close second. “The No. 1 reason we lose subscribers is they die,” goes a joke shared by some Journal editors. Is the No, it’s in favor of the Great Replacement, which means the NYT is good. All that matters these days is who are the good guys and who are the bad guys. Of course, people who know the factual truth, such as by paying a lot of money to subscribe to the