Spotify and Acast Australia held events over the past month to spruik their offerings to young media buyers and the press. Spotify revealed its local podcast strategy, including new formats, personalisation and the hunt for exclusives, while Acast relied on research to show buyers why the medium is unique and “unignorable”. Here, Vivienne Kelly breaks down what each of the podcasting giants is selling, and how they sold it. One thing television networks are very good at is getting in the faces of young media planners and buyers, and reminding them what television does so well, why it’s special, and why brands need their messages on the medium.