Online alcohol sales soar 33% in 2020 25th May, 2021 by Nicola Carruthers A new alliance of spirits producers and retailers has unveiled the industry’s first safeguards for global e-commerce alcohol sales, which increased by a third in 2020. Online alcohol sales soared in 2020 due to the pandemic Earlier this year, spirits producers, online retailers and delivery platforms formed a new global alliance to establish a ‘robust’ global standard for the online sale and delivery of alcoholic beverages. The 12 global beer, wine and spirits companies that comprise the International Alliance for Responsible Drinking (IARD) joined forces with 14 global and regional online retailers, e-commerce sites and delivery platforms to form the partnership.