Order Management Integration, Omni-Channel Capabilities and Flexible Fulfillment Top POS and Customer Engagement Priorities in 2021, According to New RCP Report Share Article 85% of Retailers Indicate Growing and Enhancing Digital Commerce as Top Business Priority for 2021 Flawless execution of omni-channel capabilities and last-mile delivery or pickup is the expectation and key differentiator driving loyalty for most retailers. BOSTON (PRWEB) February 22, 2021 According to the recent Retail Consulting Partners (RCP) POS & Customer Engagement Survey, 85% of retailers have ranked growing and enhancing digital commerce as their top business priority in 2021. No big surprise, given the explosive growth in online transactions in 2020, but digital is only part of the experience as customers still expect a seamless, anywhere, anytime, anyhow experience across all channels. The store remains the central customer experience hub as the majority of retail transactions occur in-store and many online orders are picked up or fulfilled from the store. Focus on the holistic customer experience remains paramount and is shaping many retailers technology decision as 67% of retailers indicated their 2nd highest business priority for 2021 is expanding and enhancing the customer experience.