On the one hand, I’m relieved I’m not the only person who carries this phantom TikTok sensation. On the other, showing this TikTok to friends or family would draw blank stares. Only people who spend hours on TikTok get it, but what is it? Vox’s Rebecca Jennings recently wrote about the implications of using TikTok to dissociate, and what this constant stream of sound and vision might be doing to us. Were our brains meant to process this much information, on top of everything else we’ve experienced in the last year? We already know the answer, but I still fear I’m going to be hearing the Reese’s Puffs song in my head decades from now.