MONTREAL -- Jewelry brand Pandora wants to make diamonds everyone’s best friend, including the climate-conscious, as they pledge to only use lab-created gems in their new products. But not everyone is happy about the idea, including some traditional jewellers in Montreal. “We’re able to make diamonds today they are identical to what nature can make, and about a third of the price, so we’re taking that into our assortment and aim to bring diamond jewelry to many more people,” Pandora's Mads Twomey-Madsen told CTV News. The company says its new line of products, which is being rolled out in the United Kingdom before going global next year, has gems that are not only cheaper than mined diamonds, but more environmentally sustainable.