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All that glitters: why lab-made gems might not be an ethical alternative


All that glitters: why lab-made gems might not be an ethical alternative
Tess McClure in Christchurch
Diamonds have long been in the debt of marketing genius. Until the 1940s they were not a popular choice for engagement rings. Then, in 1947, a stroke of brilliance: De Beers’ “A Diamond is Forever” campaign. The slogan was a hit. The market transformed. Today diamond engagement rings are ubiquitous, winking from the windows of upmarket jewellers.
Earlier this year came another glittering moment in diamond PR. Pandora, the world’s largest jewellery retailer, announced it would be switching entirely to lab-made diamonds. It generated positive headlines around the world, dubbed an “ethical stand against mined diamonds”. ....

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Pandora ditches mined diamonds for lab-made gems at a third the price; Montreal jewellers balk


 
MONTREAL
Jewelry brand Pandora wants to make diamonds everyone’s best friend, including the climate-conscious, as they pledge to only use lab-created gems in their new products.
But not everyone is happy about the idea, including some traditional jewellers in Montreal.
“We’re able to make diamonds today they are identical to what nature can make, and about a third of the price, so we’re taking that into our assortment and aim to bring diamond jewelry to many more people,” Pandora s Mads Twomey-Madsen told CTV News.
The company says its new line of products, which is being rolled out in the United Kingdom before going global next year, has gems that are not only cheaper than mined diamonds, but more environmentally sustainable. ....

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Lab-made diamonds are forever - Jewellery giant Pandora ditching mined gems


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Pandora s launched its first lab-created diamond collection. Good for your pocket; good for the planet says Mads Twomey-Madsen.
Pandora launches lab-created diamond collection. Image: Grown Diamond on Pixabay
International jewellery brand Pandora has debuted a collection showcasing diamonds created in a laboratory.
The company is known especially for its charm bracelet concept, which has taken off around the world.
Pandora says the Brilliance collection is a milestone in the company becoming low-carbon & circular.
Today we launch our first lab-created diamond collection Pandora Brilliance and we announce that we will stop using mined diamonds in our products. Our aim is to make diamond jewellery accessible to a wider audience. ....

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