Pending Business: Shorter and Faster is Better : vimarsana.c

Pending Business: Shorter and Faster is Better

By Steve Lapa Lapcom Communications Corp President Looks like Major League Baseball is about to show the radio business how to score the winning run. Major League Baseball decided it was time to reverse the aging fan base, declining gameday gates, and shorten three-plus-hours of in-game boredom. Despite the downhome storytellers doing play-by-play on radio…

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