Pictona expansion could put tiny Holly Hill on map as national destination for pickleball Clayton Park, The Daytona Beach News-Journal Pictona pickleball complex set to expand in Holly Hill, Florida UP NEXT HOLLY HILL — Pictona is not only becoming a regional draw for pickleball players, it's also putting the tiny city of Holly Hill on the map nationally for enthusiasts of the fast-growing sport. And an upcoming $4 million expansion project could make the facility one of the largest of its kind in the country. The 24-court complex that opened a year ago hosted an International Federation of Pickleball tournament in April that drew 480 players from throughout the United States as well as a handful of other countries including the United Kingdom, India and Costa Rica.