Press Release22 January 2021 Preferred Hotels & Resorts Enhances I Prefer Hotel Rewards Benefits Through Introduction of Limited-Time Biddable Travel Experiences New I Prefer Auctions enable loyalty program members to use earned points to bid on future independent hotel stays and inspired curated experiences share this article 1 min Preferred Hotels & Resorts, the world's largest independent hotel brand, has unveiled a new benefit for valued members of its I Prefer Hotel Rewards program with the introduction of I Prefer Auction s - a limited-time bidding initiative that provides an exciting, fresh way to use points earned during past travels to purchase future one-of-a-kind hotel experiences.