Privacy activist Max Schrems claims Google Advertising ID on Android is unlawful, files complaint in France

Tracking ID placed on mobile device without informed consent, says campaign group
Tim Anderson
Wed 7 Apr 2021 // 11:13 UTC
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Privacy group noyb, founded by rights advocate Max Schrems, has instigated a new complaint about Google's use of the Android Advertising ID (AAID) to track users.
Last November the European group filed a complaint to the German and Spanish data protection authorities concerning Apple's IDFA (Identifier for Advertisers) on iPhones, claiming it was equivalent to a tracking cookie being placed by a website without the user's consent, which is against the EU's e-Privacy law.
The group is now taking similar action against Google, with a complaint filed with France's data protection authority. In the complaint [PDF], noyb claimed the Android Advertising ID (AAID) "is simply a tracking ID in a mobile phone instead of a tracking ID in a browser cookie," and therefore both the storage of the AAID and its access are illegal because this "should be authorized by the user through prior consent."

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