America though is a far larger country so the opportunity is likewise greater. US companies are desperate to seize that opportunity but they need the right technology. Speed is of the essence so it makes more sense to buy it than to try to develop it from scratch. This brings us back to Entain. The firm has “arguably the best gaming technology in the world”, James Thorne, a UK fund manager at Columbia Threadneedle, told Questor in December. This is why Entain was right to reject the none-too-generous offer it received in January. That offer came from MGM Resorts International, which owns hotels in Las Vegas among other assets and is Entain’s partner in a 50:50 joint venture in America. It is therefore the obvious buyer for the British company.