China's box office revenue during the week-long Spring Festival holiday ending on Wednesday hit a record high of 7.8 billion yuan (1.2 billion U.S. dollars), beating the same holiday in the previous years.
With a 32-percent jump from 5.9 billion yuan during the 2019 holiday, the figure heralds a bullish start to the Year of the Ox for China's movie market, one of the world's largest that last year generated 20 billion yuan despite the pandemic, outshining any other single market.
The latest gains from the holiday, usually a lucrative movie season in China, further the market's robust growth in 2021 that started with record-high New Year's Day earnings, bringing its yearly total to 11.5 billion yuan, according to data from the China Film Administration.