Regenerative Design: Thinking Beyond Sustainability in Retail May 3, 2021 at 3:24 PM EDT By Jalpa Patel, ZenGenius Share on email The sustainability model “reduce, reuse and recycle” is no longer good enough — it’s time to regenerate. Humans have created a carbon imbalance on earth, and we are the only ones who can restore that balance enough to enable the natural ecosystem to function again. As another Earth Day comes and goes, I couldn’t help but think about what we in the retail industry can do differently to reduce our carbon footprint and restore equilibrium. While many of us across the retail continuum have made significant strides in reducing our carbon footprint by using sustainable materials, fewer harmful chemicals in buildings, and lessening energy and water consumption, we are still producing more carbon emissions than we are mitigating.