With a focus on upcycling and creating a sustainable supply chain, Riff Cold Brewed has conceptualised a ready-to-drink (RTD), carbon-neutral, plant-based offering that hails as the latest in clean caffeine. We caught up with the Oregon brand’s co-founder, Paul Evers, to find out more about clean caffeine, the key ingredient behind the brand’s sustainable positioning, and how Riff Cold Brewed hopes to encourage the wider coffee industry to be more sustainable. What was your inspiration behind Riff Cold Brewed? Trying to discover what the next new, exciting category was, my son Bobby (co-founder of Riff Cold Brewed) and I started developing an idea and landed on the cold-brewed coffee sector.