Press release content from Business Wire. The AP news staff was not involved in its creation. Rising Demand in Australia Intensifying Competition Among Microsoft Azure Providers May 7, 2021 GMT SYDNEY--(BUSINESS WIRE)--May 6, 2021-- Australia’s accelerating migration to the cloud is intensifying competition among Microsoft Azure service providers, with local players starting to challenge the global giants, according to a new report published today by Information Services Group ( ISG ) (Nasdaq: III ), a leading global technology research and advisory firm. ADVERTISEMENT The 2021 ISG Provider Lens™ Microsoft Ecosystem report for Australia finds that while major global service providers are already in fierce competition for market share, local Microsoft partners are expanding their service portfolios in a trend expected to grow over the next five years.