Chief experience officers (CXOs) are responsible for ensuring positive experiences for both customers and employees of a company. They drive customer experience and employee experience and manage exceptional brand experiences. CXOs perform five key roles, including catalyst, champion, guider, designer, and orchestrator. They develop strategies and procedures to help companies create a customer-centric culture and acquire and retain customers. The CXO should possess strong leadership and communication skills, be information-driven and technically smart, able to work collaboratively as a team, calm under stress, and have a growth mindset.