'Proudly from Dubai': New pop-up food market in town Web report/Dubai The event will be on until February 25. A unique pop-up event launched by Brand Dubai will celebrate eight homegrown food outlets that are 'Proudly from Dubai'. On at the Outdoor Plaza next to DWTC One Central Building 5 until February 25, the initiative aims to highlight the success stories of businesses born and initiated in the city. Nehal Badri, Director of Brand Dubai said: “The Proudly from Dubai initiative’s pop-up food event is part of Brand Dubai’s efforts to tell the story of Dubai’s vibrant entrepreneurial landscape by highlighting homegrown businesses that have achieved success with creative concepts. The event is part of our commitment to raise the visibility of local businesses and support their entrepreneurial journey and growth, especially amid the current environment. It is also in line with Dubai’s wider efforts to promote entrepreneurship and provide a nurturing ecosystem for businesses to grow.”