Skip to main content Rye to 'Ye'?! What It Would Mean if Kanye West Moved to a Town Renamed for Himself Rye to 'Ye'?! What It Would Mean if Kanye West Moved to a Town Renamed for Himself Rumor has it that rapper Kanye West has offered Rye, NY, an eye-popping $10,000,000 to change the name of the town to his nickname, Ye. Margaret Heidenry, provided by FacebookTwitterEmail Kim Kardashian West and Kanye West are divorcing, so naturally one of them needs to find a new place to live. According to the latest rumors, West is looking east—way east. No, not to Wyoming, where he owns two huge ranches, or glitzy New York City. No, he's reportedly set his sights on a tiny suburban town called Rye, NY.