Share on Salud! The Spanish salud translates into “health”, “wealth”, and “security”, but most commonly means “cheers”. And Bengaluru-based gin and tonic brand Salud aims to bring cheer to your life and augment your lifestyle. Launched in September 2020, at the peak of the COVID-19 pandemic, the lifestyle beverage startup aims to change the way people in India celebrate and consume alcohol. Founder Ajay Shetty says the focus is on gin, a niche category that’s growing rapidly. “We are solving a necessity in a market like India, given the increase in gin drinkers and the fact that demand is picking up,” he says.