Sam's Club CEO Kath McLay said the company sees technology as a way to improve the customer experience and build on its gains over the past year. "We want to have great items. We want to have disruptive prices. And we want to make sure that we're providing convenience to our members," she told CNBC. "What we really learned through the pandemic was that we need to stay true to that strategy." During the health crisis, Sam's Club rolled out curbside pickup to all its stores, as customers sought fast, contactless ways to pick up online purchases. The Scan & Ship service, announced Tuesday, is the latest way that Sam's Club is using digital options to stand out from competitors. It will become a feature of Scan & Go, which allows customers to ring up purchases with a smartphone as they add items to their shopping carts.