Valencia-based Lief Labs, a premier formulation and product development innovator and manufacturer of dietary supplements, is pleased to announce the appointment of Yancy W. Riddle, Ph.D., in the firm’s newly established position of Chief Operating Officer (COO). In this new COO role, Riddle will lead the integration and development of cross functional teams designed to improve the customer experience. Lief continues to achieve rapid growth, and its CEO sees this strategic hire as an opportunity to bring Industry 4.0 to the organization and Dietary Supplement Industry, in alignment with Lief’s plans to be a world-class, people plus technology-driven organization in the next few years.