Seed industry in new push to deregulate GMOs Details Italy and France are in the lobbyists' crosshairs A small but powerful minority of seed and agriculture industry lobby groups continue to push for the deregulation of old and new GMOs (New Breeding Techniques or NBTs), both at European level and in the Member States, reports the peasant farmer network European Coordination Via Campesina (ECVC). ECVC member organisations in Italy and France have denounced the attempts to introduce GMOs by trying to change the Italian legislation on seed marketing without any public debate – and by refusing to apply European regulations on GMOs in France.