Set social media policies that protect your company instead of creating liability SUBSCRIBE Social media can be your organization’s best friend or worst enemy. A lot depends on what limits you put on your own account. Setting the right, and legal, rules is crucial since a single negative viral post can bring down an organization. However, what your employees say and do online matters too. Employers may also face backlash when employees’ off-duty social media content is offensive, racist, misogynistic, or violent. Still, you must tread carefully and avoid getting into more trouble by inappropriately reprimanding employees who are legally protected.