Consumers have high expectations on sustainability On Earth Day this year, we reported on research showing that brands were missing an opportunity by not communicating their environmental initiatives to their customers. That point is underlined by new research from digital and creative agency Compose[d] and sustainable products designer and manufacturer MaCher. Based on a survey of 1,000 U.S. consumers across all adult age groups, a striking 94% say that a more sustainable lifestyle is desirable. A clear majority (over 60%) are looking for products that have a low environmental impact and/or products made from recycled materials. The actual impact of these views on purchasing decisions is more limited than might be expected — but for the simple reason that one in three consumers report difficulty in finding sustainable products across a range of product categories.