Snapchat bets big on augmented reality's e-commerce future The social media app has been setting the stage to blend e-commerce with its AR capabilities. Published May 5, 2021 Courtesy of Snapchat When Snapchat released its iconic lenses almost six years ago, teens watched as they appeared on screen rosy-cheeked and vomiting rainbows, their eyes doubled in size. The interactive lenses changed as they moved their faces. What was once a means of entertainment for teenagers might now pave the way for Snapchat's place in e-commerce. Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company has slowly been inching into e-commerce over the last few years, but the back-to-back acquisitions might hint at its plans to establish growth and generate more revenue.