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Snapchat bets big on augmented reality's e-commerce future


Snapchat bets big on augmented reality s e-commerce future
The social media app has been setting the stage to blend e-commerce with its AR capabilities.
Published May 5, 2021
Courtesy of Snapchat
When Snapchat released its iconic lenses almost six years ago, teens watched as they appeared on screen rosy-cheeked and vomiting rainbows, their eyes doubled in size. The interactive lenses changed as they moved their faces.
What was once a means of entertainment for teenagers might now pave the way for Snapchat s place in e-commerce. 
Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company has slowly been inching into e-commerce over the last few years, but the back-to-back acquisitions might hint at its plans to establish growth and generate more r ....

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The inconvenient truth about drugstores


Cigarettes, tobacco alternatives, salty snacks, candy, packaged beverages and beer.
These are familiar items found at convenience stores, and among the top drivers of sales for those retailers, according to Nielsen. They are easy to grab during quick stops, after filling the gas tank.
They must be good for drugstore sales, too, because these are also the products that crowd the front of the stores run by the top drugstore retailers in the U.S. (CVS stopped selling tobacco products in 2014 in order to square its merchandising with its healthcare ambitions; rivals Walgreens and Rite Aid so far have resisted taking that step despite their own moves to offer more clinical services.) ....

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How to use Prime Day takeaways to prep 2021 strategy - Ecommerce


How to use Prime Day takeaways to prep 2021 strategy
Along with many events in 2020, Amazon s annual Prime Day event was delayed by several weeks. But that doesn t mean the event was a bomb. In fact, according to one expert, there are takeaways from 2020 s Prime Day that merchants and brands can use to firm up a solid 2021 strategy.
Kristina: What surprised you about Prime Day this year?
Marcel Hollerbach, CMO, Productsup: Prior to the actual sales event, the timing of Amazon Prime Day was unprecedented compared to previous years. With the event having been moved from July to October, it will be interesting to see how other retailers use Amazon Prime Day s results to gauge their own Cyber Monday and Black Friday success given these sales events are happening so close together. ....

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