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Snapchat wants to cash in on social media's e-commerce rush — Quartz


May 12, 2021
Snapchat, the reality-augmenting social media app, took its time to ramp up its efforts to profit from the billions of dollars spent by social media users annually. Judging by their recent acquisitions and announcements, however, they’re ready to cash in.
Last week, Snapchat announced its Creator Marketplace, a platform that allows brands to connect with stars and influencers to create product-focused AR content and experiences for users. It also recently acquired Screenshop, an app that identifies products in posts and refers users to retailers that sell them based on user-uploaded photos, and Fit Analytics, a Berlin-based footwear and apparel sizing company that boasts relationships with 18,000 retailers worldwide. ....

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Snapchat bets big on augmented reality's e-commerce future


Snapchat bets big on augmented reality s e-commerce future
The social media app has been setting the stage to blend e-commerce with its AR capabilities.
Published May 5, 2021
Courtesy of Snapchat
When Snapchat released its iconic lenses almost six years ago, teens watched as they appeared on screen rosy-cheeked and vomiting rainbows, their eyes doubled in size. The interactive lenses changed as they moved their faces.
What was once a means of entertainment for teenagers might now pave the way for Snapchat s place in e-commerce. 
Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company has slowly been inching into e-commerce over the last few years, but the back-to-back acquisitions might hint at its plans to establish growth and generate more r ....

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PepsiCo expects organic revenue growth in 2021 as COVID-19 vaccines take hold


PepsiCo expects organic revenue growth in 2021 as COVID-19 vaccines take hold
Nivedita Balu
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Mike Blake/Reuters
PepsiCo Inc has joined rival Coca-Cola in predicting revenue growth in 2021, saying on Thursday it expects pre-pandemic lifestyles to resume as economies reopen and COVID-19 vaccines are rolled out.
The company has navigated the health crisis better than Coca-Cola as it relies more on grocery and retail channels from where consumers stockpiled snacks and beverages. ....

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Lockdown living helps PepsiCo through pandemic, vaccine paves path to growth


Lockdown living helps PepsiCo through pandemic, vaccine paves path to growth
By Nivedita Balu
Bottles of Pepsi are pictured at a grocery store in Pasadena
(Reuters) – PepsiCo Inc has joined rival Coca-Cola in predicting revenue growth in 2021, saying on Thursday it expects pre-pandemic lifestyles to resume as economies reopen and COVID-19 vaccines are rolled out.
The company has navigated the health crisis better than Coca-Cola as it relies more on grocery and retail channels from where consumers stockpiled snacks and beverages.
Pepsi said its fourth-quarter revenue rose 8.8% to $22.46 billion, topping Wall Street expectations, as people munched Tostitos and Cheetos and gulped down Gatorade while stuck at home during a second wave of coronavirus lockdowns. ....

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