We'll soon meet in your inbox. Please wait... By notifying The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, under the Section 79 of the Information Technology Act, India has probably taken the toughest stand on regulation of social media and over the top (OTT) platforms in the world, said experts. The revised guidelines, officials said, seek to ensure that companies are also more accountable for the content on their platforms while complying with local laws and government orders. Scores of foreign digital companies with millions of users in India have to necessarily set up India offices with locally appointed officers who will be responsible for adhering to requests ranging from traceability of messages to taking down content.