May 10, 2021 "This journey through the social norms of 10 sectors suggests that careful consideration of the ways that programs and the communities engage with gender norms is paramount." Social norms influence behaviour and often reinforce discrimination and social and gender inequities. When sustaining or shifting behaviour is a programme goal, researchers and practitioners need to understand how norms relate to behaviours. The Social Norms Atlas provides a set of illustrative social norms pertaining to ten development sectors to assist users in translating social norms-related concepts into practical applications. A collective effort led by the Social Norms Learning Collaborative, its ultimate aim is to help enhance efficacy of behaviour change programmes in achieving targeted outcomes.