News Category Global Banking & Finance Reviews Sonoco Joins Holy Grail 2.0, an Initiative to Prove Viability of Digital Watermarking for Sorting Packaging Waste Sonoco Joins Holy Grail 2.0, an Initiative to Prove Viability of Digital Watermarking for Sorting Packaging Waste HARTSVILLE, S.C., Dec. 11, 2020 — Sonoco, one of the most sustainable, diversified global packaging companies, is pleased to announce its partnership with the Digital Watermarks Initiative Holy Grail 2.0, an initiative facilitated by AIM, the European Brands Initiative, to prove the viability of digital watermarking for sorting packaging waste and the business case at scale. The Holy Grail 2.0 initiative has the goal of assessing whether digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU. Today, more than 85 partners across the value chain are working together to refine and commercialize this concept.