Article content LONDON — British asset manager Standard Life Aberdeen said on Monday it plans to change its name to “Abrdn PLC” as part of a plan to shore up and modernize its brand identity. The new name – which will be pronounced “Aberdeen” – comes after the company sold its Standard Life brand to life insurer Phoenix earlier this year. We apologize, but this video has failed to load. Try refreshing your browser, or Standard Life Aberdeen to change name to 'Abrdn' Back to video “Our new brand Abrdn builds on our heritage and is modern, dynamic and, most importantly, engaging for all of our client and customer channels,” said chief executive Stephen Bird, who joined the firm last year.