Startup Solutions: A Survey of Green and Sustainable Innovations April 19, 2021 Contact Author Marc N.G. de Mul, Ph.D., Measured Innovation LLC, Weston, CT Close Sponsored Editor’s Note: The author of this ingredient survey discloses having previously consulted for P2 Science. Innovation is risky. It requires investing capital in projects that may not give a return for years, and sometimes fail to launch at all. Long term, disruptive innovation has a high project failure rate because the technology is new and market demand is uncertain. Many innovative products must be launched to find a few that are big hits with substantial market impact.