Get the right training Before you start your MSP business, you should enroll in sales training. Even if you won’t be doing the sales yourself, sales training will allow you to recognize qualified salespeople when you’re hiring. Hiring a sales manager without knowing anything about sales yourself is incredibly difficult because you don’t know what you should be looking for. Additionally, you may need to draw in a couple of clients initially before you start hiring salespeople. Sales training can give you the necessary skills to do this. It can also improve your networking skills and help you gather leads and referrals, even outside of formal meetings. Formalized sales training is great, but you should also find books, podcasts, and blogs to help you learn how to sell effectively.