CEOs have a huge role to play this year as business (61%) emerge as the most trusted institution, replacing government (53%), which fell substantially since its 11-point surge in our mid-year update last May. Businesses are the only institutions deemed ethical and competent and outscored government by 48 points on competency. Businesses are also approaching NGOs in ethics as over the last five months, business seized the high ground of trust by proactively developing vaccines in record time and finding new ways to work. Trust continues to move local, with respondents placing even higher reliance on ‘my employer’ at 76%, and ‘my employer CEO’ at 63%.