Date Time Study Finds Risk Communication Targeting Younger Adults May Have Biggest Impact A recent study of adults in the United States finds that – broadly speaking – the older you are, the more concerned you are about COVID-19, and the more steps you take to reduce your risk from COVID-19. The study suggests that the biggest boost in risk reduction would stem from communication efforts aimed at raising awareness of COVID-19 risks among U.S. adults under the age of 40. “Our study reinforces the idea that different generations perceive the risks associated with COVID-19 very differently,” says Yang Cheng, corresponding author of the study and an assistant professor of communication at North Carolina State University. “It also highlights the need to do more to communicate the need for preventive measures to younger generations.”