Suffering from sunburn? Here’s what to do and how to treat it If you spent too long in the sun over the Bank Holiday weekend, here are the best remedies for lobster red-skin 3 June 2021 • 10:31am It’s very easy to misjudge the intensity of the sun, especially if you’re busy having fun Credit: Getty Only mad dogs and Englishmen go out in the midday sun, as the Noel Coward song goes. The old cliché is often all too true, and as we flock to the beach to bask in the current heatwave, or head off on holiday, many of us will end up looking a little pink – or in some cases, painfully red – come sundown.