Taco Bell Enlists The Moon To Introduce The Whole World To Tacos April 29, 2021 · · When the moon looks like a taco on May 4, Taco Bell fans in select locations around the globe can score a free taco as part of its first-ever global campaign Irvine, CA ( Restaurant News Release) The moon is known for some powerful influences, from controlling the earth’s tides to even affecting one’s cravings. Now, to launch its first-ever global campaign, Taco Bell is using a billboard that the whole world can see. On May 4, the world’s largest and brightest object in the night sky will resemble a favorite indulgence, the taco — a new lunar phase* we are affectionately calling the ‘Taco Moon.’ Taco Moon is the only sign that fans need to score a Taco Bell taco. When the Taco Moon arrives on May 4, fans in the U.S. can score its #1 best-selling menu item, a free Crunchy Taco, between 8-11:59 PM in-store or all day through the app or online.**