TECNO announces internationally renowned actor Chris Evans as brand ambassador The signing of Chris Evans has intensified TECNO’s globalization strategy by breaking up the soil in more global emerging markets and to be the leader in these markets. ADVERTISEMENT TECNO, a global leading premium smartphone brand, recently unveiled its latest superhero ‘willpower’ – securing Chris Evans, A-list Hollywood celebrity as its worldwide brand ambassador. Arguably their greatest coup to date, such a marquee move has created ripples across the globe amongst fans of both Marvel and TECNO alike. This signing has intensified TECNO’s determination of globalization by breaking up the soil in more global emerging markets and to be the leader in these markets.